Testimonials provide potential customers with a positive view of your product or service. Putting a customer success story in a video testimonial will help your business stand out in competitive markets, boost sales, and strengthen customer relationships.
Regardless of the type of testimonial you like to use, letting people know exactly what benefits your product or service can offer them in the words of people who are (or were) just like them is a sure-fire way to convince your target market that you’re worth their time and money.
Customer testimonials are more effective than paid marketing copy as they take the spotlight away from the seller to shine it on the customers. Anyone looking at your testimonials page can see things from a like-minded point of view, as all of your current and previous clients were once potential customers, just like them.
The best testimonials are authentic. This is not a place for copywriters to fake it ‘till you make it… Your customer testimonials should be just that.
You would think that testimonials are all quotes or written reviews. However, there are loads of different types of testimonials you can use in your marketing. From video testimonials to a Q&A with an influencer in your industry, there are loads of ways you can improve your brand perception without relying on one form of content alone.
Multi-channel review collection
Reach your customers wherever they are with any of our versatile testimonial collection methods. All feedback templates are pre-optimized for high response rates, whether you need embedded email surveys, web intercept or in-app. Showcase feedback for every customer touchpoint.
In a world where everyone is carrying around a smart phone with a high resolution camera in their pocket, it's no surprise that video has become one of the most popular ways to consume content.
Video testimonials have become one of the most persuasive marketing tools in recent years. Entertaining, visual, engaging, and hard to fake, videos can be a highly effective business tool. Due to the compact size, it’s easy to include a quote testimonial almost anywhere in your content without making it too distracting
Audio recording from your customer explaining how they have been successful with your product or service is extremely compelling. Audio is a medium that easily expresses emotion because it creates a direct connection between the speaker and a listener.
When you think of testimonials, you’re probably picturing the traditional quote type of testimonial. These short stories are powerful, credible, and highly effective. Particularly when you add the customer’s name, company, and image.
